The artistic approach in the DigiTeRRI Final Conference
Why the use of the freehand style?
People should be at the core of what’s digital, should be the focus of inspiration for developing digital solutions. Digitalization should prime facilitating the live of all people, addressing daily and special needs alike, enhancing their professional development and bringing a better balance between personal and professional live, contributing to improve efficiency and reduce footprint.
Whilst keeping the colour palette used and including keywords from DigiTeRRI, we wanted to be disruptive in the way they are portrayed, putting people at the core of the digitalization. Hence the handwriting.