Ing. Mag. Markus Brunnthaler was born in 1974 into an entrepreneurial family, and the passion for his parents’ plastics business was ignited very early. After his studies in polymer engineering, business administration, and some studies abroad, he joined the family business becoming COE and Owner in 2005. Besides the family business, he contributes to the industry sector and currently holds the position of vice guild master of the Austrian SME plastics processors. Here he is involved in projects presented at this conference.